FalconX Tech
FalconX Tech
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Engineering Practice

E-commerce Development.

Whether you're a D2C founder launching your first store or an established brand replatforming to headless, FalconX Tech ships e-commerce that actually converts. We are Shopify Plus partners, Magento (Adobe Commerce) certified, and have built 50+ stores including headless setups on Next.js Commerce, Medusa, and Saleor. Our team handles the full stack — storefront, checkout, payments (Razorpay, Stripe, Shopify Payments), 3PL and ERP integration, CRO experiments, and post-purchase automation. We optimize for the metric that actually matters: contribution margin per session.

Next.js 14TypeScriptPostgreSQLAWSDockerRedis
~/falconx/app/api/checkout
import { stripe } from "@/lib/payments";
import { db } from "@/lib/db";
import { z } from "zod";

export async function POST(req: Request) {
  // validate · authorize · persist · respond
  const { cart, user } = await schema.parse(req);
  const session = await stripe.checkout.create({
    line_items: cart.items,
    mode: "payment",
    metadata: { userId: user.id },
  });
  await db.orders.insert({ ...session });
  return Response.json(session);
}
✓ deploy · production · 1.2s build
What's in the stack

Built for real production load

Six engineering pillars, each with shipped reference implementations available on request.

🏪

Shopify, Shopify Plus & WooCommerce

From a launch-ready Shopify store to a Shopify Plus multi-region setup — theming, apps, and Liquid customisation.

🪟

Headless Commerce

Next.js Commerce, Medusa, Saleor, and Shopify Hydrogen builds with lightning storefronts and CMS-driven content.

💳

Payments & Checkout Optimization

Razorpay, Stripe, PayU, Shopify Payments — plus 1-page checkout, UPI flows, and abandoned-cart automation.

🚚

ERP, 3PL & WMS Integration

Connect Shopify/Magento to Shiprocket, Delhivery, Shipway, Tally, Zoho, SAP, and your warehouse system.

📈

Conversion Rate Optimization

Heatmaps, A/B tests, and a weekly experimentation roadmap targeting checkout, PDP, and post-purchase flows.

🔄

Migrations & Replatforming

Zero-revenue-loss migrations from Magento, WooCommerce, or BigCommerce to Shopify or headless.

+38%
Avg. Conversion Lift

Average storewide conversion-rate uplift after our 90-day CRO sprint on existing Shopify stores.

<1.2s
Page Load Speed

Typical LCP on our headless Next.js commerce builds, measured on mid-tier Android in 4G conditions.

₹420Cr+
GMV Powered

Total annual GMV currently running on stores built or maintained by FalconX Tech.

Sprint Rhythm

From main to mainstream

SPRINT 01

Strategy & Audit

Audit current store (if any), define category and SKU strategy, and map customer journeys for desktop + mobile.

SPRINT 02

Design & Build

Conversion-focused theme design, custom apps, payments and shipping setup, and content/CMS configuration.

SPRINT 03

Launch & Migrate

Coordinated launch with SEO-safe migration, redirects, GA4/GTM, and a war-room on launch day.

SPRINT 04

Optimize & Grow

Monthly CRO experiments, performance monitoring, and integration with the marketing team's growth roadmap.

Case Study

Fashion & Apparel D2C — ₹40Cr brand

Challenge

Arcola Studio was on a slow, outdated Shopify theme with 2.3% conversion rate, 9-second LCP on mobile, and ₹14L/month of abandoned-cart revenue.

Solution

We rebuilt the storefront on Shopify Hydrogen (headless Next.js) with a custom checkout, Klaviyo-powered post-purchase flows, and a CRO sprint focused on PDP, cart, and checkout.

Result

Mobile LCP dropped to 1.1s. Conversion rate grew from 2.3% to 3.6%. Abandoned-cart revenue recovery doubled, contributing an additional ₹2.1Cr in revenue over 12 months.

Let's talk about e-commerce development

Free 30-minute scoping call with a FalconX Tech practice lead. No pitch, just clarity on what's possible for your team.