6.4×
Organic Sessions Growth
−47%
Blended CAC
3.1×
Monthly Pipeline
The Challenge
Lumière, a ₹40Cr D2C skincare brand, was spending ₹18L/month on Google and Meta with deteriorating CAC. Their attribution dashboard was unreliable, their site was slow, and their organic traffic had been flat for 14 months.
Our Solution
We rebuilt their attribution layer (GA4 + Segment + server-side tracking via Stape), migrated the store to Shopify Hydrogen for performance, launched an SEO content engine producing 14 articles/month, and restructured paid campaigns around real LTV-to-CAC data.
Tech stack
Shopify HydrogenNext.jsGA4SegmentStapeKlaviyoGoogle Ads APIMeta CAPI
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